About Us

Man Do Better began with one simple question:

“What if men had a clear path forward, a structure that actually works?”

After coaching men for over ten years, one thing became obvious: most men don’t lack ambition. They lack clarity, direction, and the right tools to stay consistent when life gets chaotic.

We built this program to solve that.

Using psychological frameworks, purpose-based planning, and community accountability, Man Do Better gives men a system to understand themselves, build a plan that fits their life, and keep moving forward.

No fluff. No guesswork. Just clarity, structure, and a brotherhood walking the same path.

Meet The Minds Behind The Science

  • Matthew Sturgeon, Athlete/ Life Coach/ NLP Practitioner

    Head coach at Man Do Better and the founder of the program.

  • Sarah Mitchell, Senior Psychologist

    Specialist in Human Behaviour, helped build the Needs & Values assessment.

    Our Mission

    Man Do Better exists to give men clarity, structure, and direction.

    Most men don’t need more information. They need a straightforward system that shows them what to do, why it matters, and how to stay consistent.

    The program was built to help men understand themselves, make better decisions, and move forward with confidence.

    Why This Program Exists

    A lot of men operate with pressure, confusion, and frustration because they don’t have a clear framework to follow.

    This program simplifies that.

    It gives you a structured process based on psychology and human behaviour so you can reduce guesswork, understand your needs, and build a plan that actually works.

    Everything inside the program is designed to remove friction and replace it with clarity and action.

    Who We Serve

    The Man Do Better Program is built for men who want:

    • More clarity about what drives them
    • A structured plan they can follow day-to-day
    • Better decision-making and fewer distractions
    • Accountability, support and consistency
    • Connection with likeminded men
    • A simpler way to get back in control of their life

    If you want direction, structure, and progress, the program is designed for you.

    Our Guarantee

    When you join, you get the full system:

    • Needs & values assessment
    • Personalised game plan
    • 10 interactive units
    • Guided video coaching
    • 8 weeks of text automation support
    • 8 weeks of live group coaching calls
    • Access to the private Tribe community

    Everything is designed to help you stay clear, consistent, and accountable.

    We back the program with a 30-day satisfaction guarantee.

    If the program doesn’t improve your clarity or direction, we’ll fix it. No hassle.